AV & Broadcast Workflow Expert | Storage Infrastructure Specialist | Post-Production Consultant | Media & Power Automation Advisor

With over 30 years of experience in the broadcast and media industry, Rajendran Krishnan is a trusted advisor and solution architect for media-related projects. His expertise spans end-to-end broadcast workflows, advanced storage infrastructure, and post-production systems, making him a key specialist in delivering reliable and future-ready media solutions.

Rajendran has played a pivotal role in designing and optimizing broadcast and post-production environments that power leading studios, television networks, and media houses. From high-performance storage to seamless AV workflows, his solutions are built on a foundation of scalability, efficiency, and innovation.

Beyond media, he also brings experience in smart automation and power management for media facilities, ensuring that operations remain not only cutting-edge but also sustainable and resource-efficient. His ability to blend technical precision with strategic vision has earned him a reputation as a dependable advisor for complex, large-scale media projects.

At Kovintech, Rajendran contributes his wealth of knowledge as a specialist consultant, helping clients leverage the best of broadcast technology, storage systems, and automation to achieve consistent performance and long-term value.

Vetriselvan is a multi-sector entrepreneur with over 15 years of experience in building, scaling, and enabling ventures across F&B, fitness, retail, incubation, media-tech, and entertainment. His career reflects a consistent drive to blend vision, execution, and market strategy to create sustainable, high-impact businesses. He is an specialist and an expert for Kovin technology group with Business Consulting, Mentoring and key problem solving.

After completing his PG in Management, he began his career in Telecom and IT sales, but quickly transitioned into entrepreneurship in 2009. Since then, he has led ventures that span diverse sectors, always with a focus on solving real market needs and driving measurable growth.

As Founder of THINK DIVERSO, he helped launch and scale brands in fitness, retail, and entertainment. He co-founded BLOGM, the world’s first blogazine, built CUTS N CURVES into a recognized fitness brand, and expanded into F&B with ventures like KAAPI KUDIL and EGGSCLUSIVE, successfully scaling live counter formats and B2B operations across corporate parks, institutions, and universities.

Today, Vetriselvan brings his 360° entrepreneurial experience to the FIPCHAIN core team, where he leads strategy, operations, partnerships, and product evolution. At FIPCHAIN and ProducerBazaar, he is helping shape new-age platforms that empower creators, production houses, and content IP owners across borders, reinforcing his passion for building ventures that leave a lasting impact.